Environmental pressure and the high cost of printing and postage are seeing schools reconsider their options when it comes to printing glossy Prospectuses & School Magazines. Have you noticed how more and more schools are not offering a printed prospectus anymore on their website? It is fast becoming the standard for independent school websites to offer their prospective families an online version of their Prospectus because it enables end users to view it instantly as opposed to waiting for the post. But unlike PDF versions of your Prospectus which are slow to download or static page turning prospectuses, the new interactive digital Prospectuses from mlsMEDIA offer you a whole lot more.

Peter Anwyl, President of the Association of Marketing and Development in Independent Schools, representing over 400 members throughout the UK, has no doubts about the significance of this exciting new breakthrough: ‘Once I had seen the mlsMEDIA interactive digital Prospectus at work, I needed no convincing that this was the way forward for those schools who wanted to communicate with their parents and alumni/ae in a modern and immediate way. It should be high on the ‘to do ‘ list of any school and is undoubtedly the way forward. ‘

* More engaging and immediate than print. Don’t have your clients just read your prospectus or school magazine – have them experience it. The mlsMEDIA digital interactive page turning prospectuses, school and alumni magazines read like the printed equivalent but enable you to have interchangeable video, audio, animation, online forms and 3D images of the school to really engage your readers.

* Economical – Printing and posting 10,000 prospectuses could cost a school £20,000 or more, and if there are significant changes to the school staff or infrastructure they all have to be printed again! The mlsMEDIA interactive digital magazines cut your printing and distribution costs down to zero and allow your readers to view it instantly rather than wait for the post. When changes happen you can update it immediately, making your digital prospectus or school magazine more current and relevant than a printed document ever can.

* Save Resources & Energy – A growing imperative for every school is to reduce their carbon footprint.  As schools start to add footnotes to their  emails to say “Do not print out this email message unless entirely necessary”, the traditional paper Prospectus and School Magazine give the wrong message.  E publications save trees, eliminate superflous printing, eliminate packaging and eliminate transportation. All around, it reduces energy consumption and CO2 emissions and gives out a positive PR message about your School’s environmental policies. Eliminating your huge paper consumption from printing expensive Prospectuses and School Magazines will be a big step towards your carbon reduction.

* Know what actually interests your audience. Unlike your printed material, with the mlsMEDIA digital magazines you get detailed insights about your readers’ behaviour, ranging from simple statistics such as readership to detailed analytics and heat maps to show you which content is the most popular and which is not, enabling you to continually refine your content ensuring that it is more relevant and more interesting. 

See for yourself

In order to experience a school prospectus digital interactive magazine for yourself, go to www.mlsmedia.com/prospectuses . Bloxham School in Oxfordshire is the first UK independent School to launch a totally interactive online Prospectus. Nick Irvine, Director of Marketing at Bloxham says the school are delighted with the response they are getting from prospective families. Do give us a call if you would like to learn more.