mlsMEDIA

In the UK, 6,500 more people search online for “cheap flights” than “low fares”. “Low fares” is what the airline industry like to say: “cheap flights” is customer language. Customer language is equally important on school websites. Did you know that more people search for “Private Schools” than “Independent Schools”? And yet most schools do not use the term “Private” in their web copy! continue reading…

There is no doubt that Marketing has changed forever because of the digital revolution. In 2010 your customers will be going online even more often through the continually cheaper availability of laptops, smartphones and internet-enabled TV, meaning your digital strategy must be at the centre of your marketing campaigns, rather than merely an equal to anything you do offline. continue reading…

Do you know it is really easy and fun to have online meetings and web events with parents, prospective pupils and parents and your overseas alumni group? continue reading…

Google continues to dominate as the search engine of choice for over 80% of the population. So the bottom line is, you can’t ignore it! Many people will see your school by area and you might miss many visitors if your website is not listed in Google Maps. continue reading…